Music Video Final

This is the final product of my music video. Since the last draft I have made several changes that I feel have made the video look and feel more professional. I feel that overall I have made a music video that conforms to the codes and conventions of the Indie genre and that my target audience will enjoy.

Final Magazine Album Advert

This is my final magazine advert. I edited the main image I used for the draft in Photoshop to make the bottom of the image fade into the black background so that it all looks like its blended together with no sharp outlines. The font I have used is called 'Moon Flower' which I found on dafont.com and is also the text I have used for my digipak as this makes it identifiable and stands out from other albums. I chose to make the album name more vivid than the artists name as in the indie genre, the fans are much more concerned about the music itself rather than the artist. The colour scheme I have chosen is orange and black, as they contrast very well together and also match the colours of the image that I took. I also included a star rating from a well known music magazine, Q, which would reach out to a wider audience base as it is an extremely successful and popular music magazine, and I also included a star rating from a less well known online magazine, Under the Radar. This magazine is specific to the indie genre and therefore will appeal to my target audience as they would recognise that this album belongs to a genre which they typically enjoy. I made sure the album was available on a variety of platforms including iTunes, Vinyl and CD so that a more mass audience would be able to purchase the album on whatever platform suited them best.

Final Digipak

 

 

This is my final Digipak. In creating this Digipak I stuck with my chosen colour scheme - orange and black - to make it recognisable with the magazine album advert, which audiences would easily be able to link together and identify. Taking this recognition a step further, the main image on the album advert is also the cover image for the Digipak. On the inside of the Digipak, the left hand side displays a number of candles placed into a heart formation and on the right hand side is a close up of a candle which signifies a sense of warmth and relaxation that the audience will feel when listening to the album. Also on the inside of the Digipak is a personal message to the supporters and fans from the artist to display his appreciation. It also mentions other people that have contributed to the making of the album and had any participation in the songs. This is a common aspect in Digipaks as it allows any other musician involved in the making of the album to be credited. The back page is simpler than the rest of the Digipak as it is a plain black background with the tracks listed in numerical order. This ensures that the audience is focused on the songs themselves rather than be distracted by other images. To create a professional look to the back of the Digpak, I added a barcode, a record company logo, a serial number and a website which rounded off the realistic look I was aiming to achieve.

Final Evaluation Q1&2

 

 

 

Final Evaluation Q3

Final Evaluation Q4

Draft Magazine Album Advert 3

 

This is what the draft of my magazine album looks like. I have kept the original image that I took while filming my music video, which allows the audience to relate the image to the music video. In order to match the colours of the sunset, I created an Orange swatch on InDesign that contrasted well against the dark background making it capture the attention of an audience. After asking a few classmates for feedback I think I am going to change the placing of the album name, as it is not as vivid as the rest of the text and I think that it needs to stand out a lot more.