My audience is very diverse which makes the artist and the song appeal to a wider variety of people. In defining a “typical” primary consumer I would say that they would be approximately aged 15-20 with perhaps more of a female audience. The majority of my target audience is young adults that will most likely be still in full time education or have just started the working life – therefore fitting in the D/E social brackets. However, my secondary target audience aged 20-26 may belong to the C1/C2 bracket with more substantial jobs due to their older age. The younger members of the audience would pursue an understanding of the lyrics by discussing with parents/those in the secondary target audience. Primarily, the music video and song would appeal more to female audience who admire Ed Sheeran and who are more in touch with their sensitive sides and also his ‘attractiveness factor’, however I can imagine that a large proportion of the audience is male due to their admiration of Ed Sheeran as a fellow male singer. As the song is from the Indie genre, the audience is going to be less mainstream and therefore the majority of the listeners will be knowledgeable fans of Ed Sheeran’s work and music prior to the new release. They would most likely be looking to gain a personal relationship with Ed Sheeran by relating heavily and gaining an understanding of his songs and lyrics. They would not like the song due to its popularity but due to the actual music and lyrics and the simplicity of his work.
After taking all of the above into careful deliberation, I needed to obtain feedback from my target audience from numerous stages in the production process so that I could continue to create my music video feeling happy with the decisions I was making and the ideas I was coming up with. Furthermore, any improvements or suggestions that they had would help me to appeal to my audience more and create a larger audience base. Gaining feedback was a crucial part of the process as without it I would not have known if my video was accomplishing its purpose.
After completing my music video I ensured that I gathered feedback from a mass audience. This was essential as it allowed me to see what people thought of my finished product to tell if it was successful in achieving its aim and appealing to my target audience. I created a survey using www.surveymonkey.com and posted the link to my blog and also shared the link via email and text with family members and friends. I also posted the link onto Facebook as social networking sites are extremely helpful to get a large amount of people to complete a survey. This meant that after watching my music video they would be able to complete the survey that would help me establish how successful I had been. I included 10 different questions that I was most interested to find out people’s opinions on. As the survey is anonymous, it meant that people could be honest and give me constructive criticism which can be difficult in face to face surveys. The feedback I received was not just from people that most enjoy the indie genre but also from people that prefer other genres like pop and rock. This made the feedback more valid as I was able to gain opinions from a more diverse audience. Additionally, throughout making my video, album advert and Digipak I would ask other class members/teachers their opinion of certain decisions and ideas that I was making to see if it was worth including.
I looked closely at the responses that I received on survey monkey to see where I had been successful in some areas and less successful in others. One of the questions I asked “What is the most important thing to you in a music video?” receiving this answer was extremely valuable to me as it would enable me to tell if I had been successful in the aspect which they most enjoyed in a music video.
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