Location Reece

Location Recce

Production Diary Post 8

Planning for Magazine Advert

Anamatic

Planning for Digipak

Production Diary Post 7

This week I have been working on my story board in order to visualise how my music video will look on screen. Shot by shot I have drawn what I would like the scene to look like and what lyrics of the song will be played over these shots. I have also included what type of shots or camera angles will be in the scenes for example close up, mid shot, long shot, high angle. This gives me a basis to work from and try to recreate which then makes it easier when it comes to actually filming.

Storyboard

Audience Research

Production Diary post 6

I have currently been researching the purpose and use of a Digipak in order to gain an understanding of what they look like and how they are used in order for me to create my own in the most successful and professional way. Artists use Digipaks to showcase themselves and their songs to fans in order to widen their audience base and increase sales. The front of the digipak with have some aspect of what the artist represents and what their genre is. This links to emphasising the artist brand image which increases the popularity of the artist. All aspects of the digipak, brand image and music video are all interwoven together. Digipaks benefit the artist and their music as its promotional aspect of the music industry which helps bring awareness to the artist thus selling the artist and encouraging consumers to buy and listen to their music. It could be argued that buying a digipak establishes your loyalty to the artist.

What is a Digipak?

Digipak-style packaging is often used for CD singles or special editions of CD albums. They typically consist of a gatefold paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipaks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular it began to be used and made by many more manufacturers. Today, Digipaks are very popular and extremely common within CD sales.

Digipaks are used in order to promote the artist in the most beneficial way, and emphasises to the audience what their genre of music is. There is often a certain theme to the digipak, for example Katy Perry's "Teenage Dream" digipak followed a candy/sweet theme which instantly suggests that her specific genre of music is pop. It is used to accentuate the artist's image and create a wider audience base through the creativity of the artist's approach. Digipaks benefit the artist and their music as its promotional aspect ofthe music industry which helps bring awareness to the artist thus selling the artist and encouraging consumers to buy and listen to their music.You could argue that buying a digipak establishes your loyalty to your artist.

The back of the Digipak includes information of the tracks included and also the order making it easier to find a certain track and also to show what is actually included. Due to the increasing use of digital streaming and downloading the demand for digipaks is falling. This is because digital downloads only show the front of an album which leaves the rest redundant. Illegal downloads also stop the sales of digipaks because a track is not purchased at all. This stops any purchase of a digipak. Social music sites such as YouTube, sound cloud and spofity also stop the sales of Digipaks because it is a digital form of music and not able to be bought in a shop.

Media Theory

Production Diary Post 5

I have continued to work on my blog posts this week. I have worked on the lyric analysis of my chosen song 'Ed Sheeran - Autumn Leaves' to be able to understand the meaning behind it which will help me to create a storyline for my music video. Furthermore, it will enable me to match the lyrics to visuals which is common in the Indie genre for music videos as they tend to use narrative over performance.

Lyric Analysis