Production Diary post 6

I have currently been researching the purpose and use of a Digipak in order to gain an understanding of what they look like and how they are used in order for me to create my own in the most successful and professional way. Artists use Digipaks to showcase themselves and their songs to fans in order to widen their audience base and increase sales. The front of the digipak with have some aspect of what the artist represents and what their genre is. This links to emphasising the artist brand image which increases the popularity of the artist. All aspects of the digipak, brand image and music video are all interwoven together. Digipaks benefit the artist and their music as its promotional aspect of the music industry which helps bring awareness to the artist thus selling the artist and encouraging consumers to buy and listen to their music. It could be argued that buying a digipak establishes your loyalty to the artist.